Data stories on demand
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A better way to do business analytics

1. Business analytics is about communication, not data, or even data visualisation.
2. Data storytelling, the craft of translating data-driven insights into compelling narratives that drive action, is the best way to solve the last mile problem of business analytics. Analytics results need to be packaged into data stories in order to be communicated effectively.
3. The business analytics pipeline needs to be flipped around. Don't start with the data, start with the last mile. Start with a business question that frames your data story.